About Highway Equipment.

Highway Equipment Company (HECO) is the leading manufacturer of Hi-Way deicing spreaders and road maintenance equipment and New Leader crop nutrient applicators, with a customer base ranging from growers to ag retailers, and from municipalities to contractors – and everything in between!  Our goal is to build quality equipment, meeting the highest expectations and standards. Our quality is further ensured by using heavier gauge steel, a superior paint system and consistent manufacturing processes throughout the production of our products.

Our high standards of quality and expertise also extend to our large network of dealers. Our factory, located in Cedar Rapids, Iowa, includes a large training center and every authorized dealer has been fully trained to provide a total sales & service experience.

Mission Statement

To produce a quality product that exceeds all expectations in a passionate environment that promotes integrity, honesty and well-being to all.